Cravens, David W. <br/><br/>Strategic marketing / David W. Cravens and Nigel F. Piercy.  -- 8th ed.  -- New York:  The McGraw-Hill Companies, Inc.,  2006. <br/>xvii, 726 p.:  col. ill.;  25 cm. <br/><br/> Includes indexes. <br/><br/><label>ISBN: </label>9780071244329 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decision making.<br/>Marketing -- Management.<br/>Marketing -- Management -- Case studies.<br/><br/><label>Dewey Class. No.: </label>Res 658.802 C855 2006