Mortimer, Ruth <br/><br/>Marketing for dummies by Ruth Mortimer  -- 2nd ed.  -- Chichester, West Sussex  John Wiley & Sons  2009 <br/>402 p.  24 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>978-0-470-74179-5 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing- Management.<br/><br/><label>Dewey Class. No.: </label>GR 658.8 M341 2009