TY  - BOOK
AU  - Mortimer, Ruth
AU  - Hiam, Alexander
AU  - Smith, Craig
TI  - Marketing for dummies
SN  - 978-0-470-74179-5
U1  - GR 658.8 M341 2009 
PY  - 2009///
CY  - Chichester, West Sussex
PB  - John Wiley & Sons
KW  - Marketing
KW  - Marketing- Management
N1  - Includes index
ER  -