Baran, Stanley J. <br/><br/>Introduction to mass communication :  media literacy and culture / Stanley J. Baran.  -- 3rd ed.  -- New York:  McGraw-Hill Higher Education.,  2004.  <br/>vi, 529 p.:  col. ill.;  26 cm. <br/><br/> Includes bibliographical references and index.  <br/><br/><label>ISBN: </label>0071214283 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.<br/><br/><label>Dewey Class. No.: </label>Res 302.23 B231 2004