TY  - BOOK
AU  - Baran, Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 0071214283
U1  - Res 302.23 B231 2004 
PY  - 2004///.
CY  - New York
PB  - McGraw-Hill Higher Education.
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references and index.
ER  -