Dominick, Joseph R. <br/><br/>The dynamics of mass communication / Joseph R. Dominick.  -- 4th ed.  -- New York:  McGraw-Hill Higher Education.,  1993.  <br/>xxii, 616 p. :  col. ill. ;  25 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0070178054 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/><br/><label>Dewey Class. No.: </label>Res 302.23 D713 1993