Heibert, Ray Eldon  <br/><br/>Mass media V :  an introduction to modern communication / Ray Eldon Heibert  -- New York, N.Y.  Longman,  1988 <br/>xiii, 721 p.  ill ;  23 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0801300193 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/><br/><label>Dewey Class. No.: </label>GC 302.23 H362 1988