Gamble, Michael W. <br/><br/>Introduction to mass communication / Michael W. Gamble and Teri Kwal Gamble.  -- New York, N.Y  McGraww-Hill,  1989 <br/>xv, 448 p.  ill.;  23 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>0070227705 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/><br/><label>Dewey Class. No.: </label>GC 302.23 G143 1986