Dominick, Joseph R. <br/><br/>The dynamics of mass communication / Joseph R. Dominick.  -- 3rd. ed.  -- New York, N.Y.  McGraw-Hill Pub.,  1990 <br/>xxii, 600 p.  25 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>0394358325 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/><br/><label>Dewey Class. No.: </label>GC 302.23 D713 1987