TY  - BOOK
AU  - Proctor, Tony
TI  - Strategic marketing: an introduction 
SN  - 9780415458177
U1  - Res 658.802 P942 2008 
PY  - 2008///
CY  - New York
PB  - Routledge.
KW  - Marketing -- Decision making
KW  - Marketing -- Management
N1  - Includes bibliographical references and indexes
ER  -