Kotler, Philip <br/><br/>Marketing for hospitality and tourism / Philip Kotler, John J. Bowen and James C. Makens.   -- 4th ed.  -- New Jersey:  Pearson Education International Inc.,  2006.  <br/>xxiv, 932 p.:  col. ill.;  25 cm.  <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9780132017732 <br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing.  <br/>Tourism -- Marketing.<br/> <br/><br/><label>Dewey Class. No.: </label>Res 647.94 K848 2006