TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9789810698867
U1  - Res 658.822 K874 2009 
PY  - 2009///
CY  - New Jersey
PB  - Pearson Education Inc.
KW  - Marketing -- Management.
KW  - Mercadotecnia -- Administraci�n
KW  - Marketingmanagement
N1  - Includes index
ER  -