Orlik, Peter B. <br/><br/>Broadcast/cable copywriting Peter B. Orlik  -- 4th ed.  -- MA  Allyn and Bacon  1990 <br/>xxi, 746p.  24cm. <br/><br/> Includes bibliographical references. <br/><br/><label>ISBN: </label>0205123252 <br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Autorship<br/>Broadcast advertising<br/><br/><label>Dewey Class. No.: </label>GC 808.066791 Or54 1990