TY  - BOOK
AU  - Orlik, Peter B.
TI  - Broadcast/cable copywriting
SN  - 0205123252
U1  - GC 808.066791 Or54 1990 
PY  - 1990///
CY  - MA
PB  - Allyn and Bacon
KW  - Broadcasting--Autorship
KW  - Broadcast advertising
N1  - Includes bibliographical references
ER  -