Ray, Michael L. <br/><br/>Advertising and communication management  -- Englewood Cliffs, New Jersey  Prentice Hall  1982 <br/>xiii, 514p.  ill.  24 cm. <br/><br/> Includes bibliographical references <br/><br/><label>ISBN: </label>0130152301 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Advertising media planning