TY  - BOOK
AU  - Ray, Michael L.
TI  - Advertising and communication management
SN  - 0130152301
PY  - 1982///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall
KW  - Advertising
KW  - Communication in marketing
KW  - Advertising media planning
N1  - Includes bibliographical references
ER  -