Hawkins, Del I. <br/><br/>Consumer behavior:  implications for marketing strategy Del I Hawkins, Roger J. Best and Kenneth A. coney  -- 6th ed.  -- Chicago, Ill  Richard D. Irwin  1995 <br/>xii, 649p.  26cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>0256139725 <br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/><br/><label>Dewey Class. No.: </label>GC 658.8342 H314 1995