Hawkins, Del I. Consumer behavior: implications for marketing strategy Del I Hawkins, Roger J. Best and Kenneth A. coney -- 4th ed. -- Homewood, III Richard D. Irwin 1989 xviii, 796p. 23cm. Includes bibliographical references and index. ISBN: 0256063311 Subjects--Topical Terms: Consumer behaviorDewey Class. No.: GC 658.8342 H314 1989