Leenders, Michiel R. <br/><br/>Reverse marketing:  the new buyer supplier relationship Michiel R. Leenders and David L. Blenkhorn  -- New York  Free Press  1988 <br/>ix, 198p.  23cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0029183812 <br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial Procurement<br/><br/><label>Dewey Class. No.: </label>GC 658.72 L518 1988