TY  - BOOK
AU  - Leenders, Michiel R.
AU  - Blenkhorn, David L.
TI  - Reverse marketing: the new buyer supplier relationship
SN  - 0029183812
U1  - GC 658.72 L518 1988 
PY  - 1988///
CY  - New York
PB  - Free Press
KW  - Industrial Procurement
N1  - Includes index
ER  -