Peter, J. Paul <br/><br/>Consumer behavior and marketing strategy J. Paul Peter and Jerry C. Olson  -- 4th ed.  -- Chicago, Ill  Irwin  1996 <br/>xxvii, 738p.  24cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0256139040 <br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/><br/><label>Dewey Class. No.: </label>GC 658.8342 P441 1996