TY  - BOOK
AU  - Peter, J. Paul
AU  - Olson, Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0256139040
U1  - GC 658.8342 P441 1996 
PY  - 1996///
CY  - Chicago, Ill
PB  - Irwin
KW  - Consumer behavior
N1  - Includes index
ER  -