Bennett, Peter D. <br/><br/>Marketing Peter D. Bennett  -- New York  McGraw Hill  1988 <br/>xxvii, 763p.  26cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>0070047219 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 B439 1988