Berkowitz, Eric N. <br/><br/>Marketing Eric N. Berkowitz, Roger A. Kerin and William Rudelius  -- 2nd ed.  -- Homewood II  Irwin  1989 <br/>xxv, 752p.  26cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>0256076138 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 B455 1989