TY  - BOOK
AU  - Berkowitz, Eric N.
AU  - Kerin, Roger A.
AU  - Rudelius, William
TI  - Marketing
SN  - 0256076138
U1  - GC 658.8 B455 1989 
PY  - 1989///
CY  - Homewood II
PB  - Irwin
KW  - Marketing
N1  - Includes bibliography reference and index
ER  -