Boone, Louis E. <br/><br/>Contemporary marketing Louis E. Boone and David L. Kurtz  -- 6th ed.  -- Chicago, III  Dryden Press  1989 <br/>xxxix, 639p.  26cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>003022814x <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 B644 1989