Dwyer,  F. Robert <br/><br/>Business marketing:  connecting strategy, relationships and learning F. Robert Dwyer and John F. Tanner Jr.  -- Boston  Irwin/McGraw Hill  1990 <br/>xxix, 670p.  25cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>0256221332 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 D977 1990