TY  - BOOK
AU  - Dwyer,  F. Robert
AU  - Tanner Jr., John F.
TI  - Business marketing: connecting strategy, relationships and learning
SN  - 0256221332
U1  - GC 658.8 D977 1990 
PY  - 1990///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - Marketing
N1  - Includes bibliography reference and index
ER  -