Evans, Joel R. <br/><br/>Marketing Joel R.Evans and Barry Berman  -- 4th ed.  -- New York  Macmillan Pub.  1990 <br/>xxix, 780p.  26cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>0023344016 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 Ev151 1990