TY  - BOOK
AU  - Evans, Joel R.
AU  - Berman Barry
TI  - Marketing
SN  - 0023344016
U1  - GC 658.8 Ev151 1990 
PY  - 1990///
CY  - New York
PB  - Macmillan Pub.
KW  - Marketing
N1  - Includes bibliography reference and index
ER  -