Haas, Robert W. <br/><br/>Marketing management:  concepts, practice and cases Robert W. Haas and Thomas R. Wotruba  -- Plano, TX  Business Pub.  1983 <br/>xiv, 513p.  24cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0256029563 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/><br/><label>Dewey Class. No.: </label>GC 658.8 H111 1983