TY  - BOOK
AU  - Haas, Robert W.
AU  - Wotruba, Thomas R.
TI  - Marketing management: concepts, practice and cases
SN  - 0256029563
U1  - GC 658.8 H111 1983 
PY  - 1983///
CY  - Plano, TX
PB  - Business Pub.
KW  - Marketing Management
N1  - Includes index
ER  -