Rothschild, Michael L. <br/><br/>Advertising:  from fundamentals to strategies Michael L. Rothschild  -- Lexington, MA  D.C. Heath and Co.  1987 <br/>xviii, 776p.  26cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>0669072133 <br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/><br/><label>Dewey Class. No.: </label>GC 659.1 R746 1987