Keegan, Warren <br/><br/>Marketing Warren Keegan, Sandra Moriarty and Tom Duncan  -- Englewood Cliffs, NJ  Prentice Hall  1992 <br/>xxiv, 904p.  27cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>0137197179 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 K243 1992