Kinnear, Thomas C. <br/><br/>Principles of marketing Thomas C. Kinnear and kenneth L. Bernhard  -- 2nd ed.  -- Glenview, III  Scott, Foresman and Co.  1986 <br/>xx, 759p.  23cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>0673182134 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 K623 1986