TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Bernhard, Kenneth L.
TI  - Principles of marketing
SN  - 0673182134
U1  - GC 658.8 K623 1986 
PY  - 1986///
CY  - Glenview, III
PB  - Scott, Foresman and Co.
KW  - Marketing
N1  - Includes bibliography reference and index
ER  -