Kotler, Philip <br/><br/>Marketing management:  analysis, planning, implementing, and control Philip Kotler  -- 7th ed.  -- Englewood, NJ  Prentice Hall  1991 <br/>xxvi, 756p.  27cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0135634792 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/><br/><label>Dewey Class. No.: </label>GC 658.8 K848 1991