TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementing, and control
SN  - 0135634792
U1  - GC 658.8 K848 1991 
PY  - 1991///
CY  - Englewood, NJ
PB  - Prentice Hall
KW  - Marketing Management
N1  - Includes index
ER  -