Kotler, Philip <br/><br/>Marketing:  an introduction Philip Kotler and Gary Armstrong  -- Englewood Cliifs, NJ  Prentice Hall  1987 <br/>xxi, 595p.  25cm. <br/><br/> Includes bibliography reference <br/><br/><label>ISBN: </label>9711104563 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 K848 1987