TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Marketing: an introduction
SN  - 9711104563
U1  - GC 658.8 K848 1987 
PY  - 1987///
CY  - Englewood Cliifs, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliography reference
ER  -