Lanb Jr., Charles W. <br/><br/>Principles of marketing Chales W. Lamb Jr., Joseph F. Hair and Carl McDaniel  -- Cincinnati  Sotuh Western Pub.  1992 <br/>xxxv, 757p.  26cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>0538813687 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 L165 1992