TY  - BOOK
AU  - Lanb Jr., Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel Carl
TI  - Principles of marketing
SN  - 0538813687
U1  - GC 658.8 L165 1992 
PY  - 1992///
CY  - Cincinnati
PB  - Sotuh Western Pub.
KW  - Marketing
N1  - Includes bibliography reference and index
ER  -