Lovelock, Christopher H. <br/><br/>Marketing challenges:  cases and exercises Christopher H. Lovelock and Charles B. Weinberg  -- 2nd ed.  -- New York  McGraw Hill  1989 <br/>xi, 671p.  23cm. <br/><br/><label>ISBN: </label>0070387893 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 L944 1989