TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Weinberg, Charles B.
TI  - Marketing challenges: cases and exercises
SN  - 0070387893
U1  - GC 658.8 L944 1989 
PY  - 1989///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
ER  -