McCarthy, E. Jerome <br/><br/>Essentials of marketing E.Jerome McCarthy and William D. Perreault  -- 4th ed.  -- Homewood  Irwin  1988 <br/>xvi, 512p.  24cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0256060096 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 M127 1988