TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perreault William D.
TI  - Essentials of marketing
SN  - 0256060096
U1  - GC 658.8 M127 1988 
PY  - 1988///
CY  - Homewood
PB  - Irwin
KW  - Marketing
N1  - Includes index
ER  -