McCarthy, E. Jerome  <br/><br/>Application in basic marketing:  clippings from the popular business press E. Jerome McCarthy and William D. Perreault  -- Homewood  Richard D. Irwin  1993 <br/>viii, 237p.  25cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>0256139423 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 M127 1993