TY  - BOOK
AU  - McCarthy, E. Jerome 
AU  - Perreault, William D.
TI  - Application in basic marketing: clippings from the popular business press
SN  - 0256139423
U1  - GC 658.8 M127 1993 
PY  - 1993///
CY  - Homewood
PB  - Richard D. Irwin
KW  - Marketing
N1  - Includes bibliography reference and index
ER  -