McCarthy, E. Jerome <br/><br/>Essentials of marketing E. Jerome McCarthy and Andrew A. Brogowicz  -- Rev. ed.  -- Homewood  Richard D. Irwin  1982 <br/>xvii, 540p.  22cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>9710802909 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 M127 1982