TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Brogowicz, Andrew A.
TI  - Essentials of marketing
SN  - 9710802909
U1  - GC 658.8 M127 1982 
PY  - 1982///
CY  - Homewood
PB  - Richard D. Irwin
KW  - Marketing
N1  - Includes bibliography reference and index
ER  -